During the past years, we have carried out more than a hundred focus group

discussions. They allow us to understand how average voters see the political

landscape and the political players. We use the results as a basis to independently assess a candidate, evaluate the potential of a candidacy and guide an election campaign. Further, we use focus groups to test pictures and footage of a candidate. Based on the data, we develop a series of concrete measures to capitalize on strengths and neutralize weaknesses. We further measure the effectiveness of arguments and counter-arguments, attacks and rebuttals. Before spending a lot of money on ads, leaflets and billboards, it is better to have them tested scientifically. We make sure that your campaign materials match the political demand.