Candidates are often surrounded by people who tell them what they want to hear. Competitive candidates who end up losing are either overconfident or have relied on wrong surveys. Both will not happen to clients of Perron Campaigns. We use scientific public opinion research in order to objectively assess your chances to win. We measure what average voters know about a candidate and his or her prior achievements. Based on our customized research, we tell our clients what they need to know in order to win. As we have done in the past, we also tell a client honestly if – based on the data – a campaign does not look winnable.