“Perron Campaigns has opened us our eyes and has shown us how to run effective campaigns. The Swiss Hotel & Gastro Union has won a substantial amount of new members during the past years thanks to Perron Campaigns.”
- Urs Masshardt, Managing Director, Swiss Hotel & Gastro Union
“Perron Campaigns has been our partner for raising public awareness for our foundation in Switzerland. Based on their innovative concept and highly professional support, our last year’s campaign was a full success and provided us with extensive media coverage throughout Switzerland.”
- Dr. Walter J. Ammann, CEO Global Risk Forum GRF Davos
“Coop has successfully worked with Louis Perron on several projects, at the national and the local level. The combination of innovative approach, solid academic basis and goal-oriented analysis has fully convinced us.”
- Sibyl Anwander, Head Public Affairs, Quality Assurance and Sustainability, Coop
“Louis has been a guest lecturer for many years at the Certificate of Advanced Studies (CAS) in Political Communication at the Institute of Applied Media Studies. He always represents what he talks about: success in political communication is based on a clear message and the coherent relaying thereof.”
- Prof. Dr. Peter Stücheli-Herlach, Professor of Organisational Communication and Public Sphere, Department of Applied Linguistics, Institute of Applied Media Studies, Zurich University of Applied Sciences, Zürich/Winterthur.
"A very educational speech that brought to the attendees a great sense of international campaigning techniques. Mr. Perron's vision on campaigning positively impacted in the formation of Latin American consultants and politicos from the region,"
-Israel Navarro, former editor of Campaigns & Elections Latin America.
“We invited Louis Perron to the annual meeting of the Project Management Institute PMI Switzerland. The idea was to draw parallels between election campaigns and project management, stakeholder management and communication management. Louis gave a very lively presentation of his own experience in election campaigns. Our members were delighted to hear inspiring ideas and to see obvious links to project management. He gave a passionate talk and the audience was really satisfied with the specific take away.”
- Elisabeth Weber, former president Project Management Institute PMI Switzerland
"Louis Perron's PhD thesis breaks new ground. In his highly original study, the author analyzes how challengers of incumbents can succeed in getting elected, in spite of the natural advantage enjoyed by incumbents. Guided by a powerful design, Louis Perron compares a successful and an unsuccessful incumbent from the left in four different countries — the US, Germany, Brazil and the Philippines, which correspond to the four existing general campaign styles. The empirical test of the hypotheses is based on an impressive number of interviews with political consultants conducted by the author personally in the four countries under study. The results are presented in a highly accessible way, such that the various campaigns really come alive. Louis Perron's thesis is in many ways highly original and constitutes a major contribution to the comparative study of election campaigns."
Prof. Dr. Hanspeter Kriesi
Institute for Political Science, University Zurich
Center for comparative and international studies(CIS)
National Center of Competence in Research
Challenges to Democracy in the 21st century
"Anyone considering themselves a political consultant should hastefully move to read “How to overcome the power of incumbency in elections campaigns” by Louis Perron. It is the best book on political communication I have read in over 10 years. It provides a framework for any political consultant or candidate when considering challenging an incumbent. The extraordinary item offered by this research is the universality of its findings. Using examples from the United States, Germany, Brazil, and the Philippines, one begins to see the common denominators needed to communicate an effective call for change. This book should be required reading for all political campaign management schools. I have two hopes : 1) I hope my competitors do NOT read this research and 2) I hope there is a follow up book - I find myself wanting more."
Alex Patton
Ozean Consulting Inc., A Republican Consulting Firm
Gainesville FL, USA.