What clients say about Perron Campaigns
  • “I invited Louis to an internal event in order to brief and update my team in the area of political communication and campaigning. The combination of solid, academic basis and numerous, concrete examples from successful campaigns worldwide has inspired all participants. During one day, we talked about new approaches in political marketing, message & strategy development and opposition research. It was highly informative and inspiring for our daily work!”

    - Jürg Buri, managing director, Swiss Energy Foundation 


    “Thank you for your most interesting speech ‘Leading and Selling like President Obama.’ The feedback of our staff was entirely positive. It would be our pleasure to invite you again at the next occasion.’

    - Roland Brack, CEO, Brack Electronics


  • "With his analytical paper based on scientific evidence, Louis Perron has helped us gain important expertise on relevant strategic questions.
    The vivid discussions we had with Louis Perron reflected his hands-on experience in the practical political arena and were especially rewarding."


    - Andreas Budliger, Public Affairs, SBB.


    “Perron Campaigns has opened us our eyes and has shown us how to run effective campaigns. The Swiss Hotel & Gastro Union has won a substantial amount of new members during the past years thanks to Perron Campaigns.”

    - Urs Masshardt, Managing Director, Swiss Hotel & Gastro Union


  • “Perron Campaigns has been our partner for raising public awareness for our foundation in Switzerland. Based on their innovative concept and highly professional support, our last year’s campaign was a full success and provided us with extensive media coverage throughout Switzerland.”

    - Dr. Walter J. Ammann, CEO Global Risk Forum GRF Davos


    “Coop has successfully worked with Louis Perron on several projects, at the national and the local level. The combination of innovative approach, solid academic basis and goal-oriented analysis has fully convinced us.”

    - Sibyl Anwander, Head Public Affairs, Quality Assurance and Sustainability, Coop


  • “Louis has been a guest lecturer for many years at the Certificate of Advanced Studies (CAS) in Political Communication at the Institute of Applied Media Studies. He always represents what he talks about: success in political communication is based on a clear message and the coherent relaying thereof.”

    - Prof. Dr. Peter Stücheli-Herlach, Professor of Organisational Communication and Public Sphere, Department of Applied Linguistics, Institute of Applied Media Studies, Zurich University of Applied Sciences, Zürich/Winterthur.


    “I invited Louis to an internal event in order to brief and update my team in the area of political communication and campaigning. The combination of solid, academic basis and numerous, concrete examples from successful campaigns worldwide has inspired all participants. During one day, we talked about new approaches in political marketing, message & strategy development and opposition research. It was highly informative and inspiring for our daily work!”

    - Jürg Buri, managing director, Swiss Energy Foundation 


On speeches by Dr. Louis Perron
  • "A very educational speech that brought to the attendees a great sense of international campaigning techniques. Mr. Perron's vision on campaigning positively impacted in the formation of Latin American consultants and politicos from the region,"

     -Israel Navarro, former editor of Campaigns & Elections Latin America.


    “We invited Louis Perron to the annual meeting of the Project Management Institute PMI Switzerland. The idea was to draw parallels between election campaigns and project management, stakeholder management and communication management. Louis gave a very lively presentation of his own experience in election campaigns. Our members were delighted to hear inspiring ideas and to see obvious links to project management. He gave a passionate talk and the audience was really satisfied with the specific take away.”

    - Elisabeth Weber, former president Project Management Institute PMI Switzerland



  • “Dr. Louis Perron uses specific examples and straight talk in order to show what matters in successful campaigning. Whether it’s about politics or prevention campaigns, the key is to use the right tools at the right moment. In a workshop at the Swiss Cancer League, he was easily able to win all of us over with his unconventional ideas.” 

    Dr. Rolf Marti, Head Scientific Office, Swiss Cancer League


    “Louis Perron has fascinated the audience with clear statements and specific examples from his own experience. His speech was understandable for everybody and filled with specific take-aways.”

    - Bettina Schweiger-Dicken, president liberal party district of Meilen, Zurich, Switzerland


  • “Each year, Swiss Life gathers all of its employees who are active in a political party or are elected to a political office. For one of these events, we invited Dr. Louis Perron. His speech „Election Campaigns – Guaranty for Success or Waste of Money?“ was fascinating and useful for all participants, independently of their political orientation.”

    - Dr. Sandra Hedinger, Head Public Affairs, Swiss Life


    “Louis has been a guest lecturer for many years at the Certificate of Advanced Studies (CAS) in Political Communication at the Institute of Applied Media Studies. He always represents what he talks about: success in political communication is based on a clear message and the coherent relaying thereof.”

    - Dr. Peter Stücheli-Herlach, Institute of Applied Media Studies, Zurich University of Applied Sciences, Zürich/Winterthur


  • “With Louis Perron proven, first-hand experiences are combined with the necessary theory and background information. At his speech at Merck Sharp & Dohme he gave a lively talk which offered refreshing and thought-provoking inputs.”

    - Liliane Mester, Communications Lead, MSD Merck Sharp & Dohme, Lucerne.


    “Dr. Louis Perron uses specific examples and straight talk in order to show what matters in successful campaigning. Whether it’s about politics or prevention campaigns, the key is to use the right tools at the right moment. In a workshop at the Swiss Cancer League, he was easily able to win all of us over with his unconventional ideas.”

    - Dr. Rolf Marti, Head Scientific Office, Swiss Cancer League


  • “I have invited Louis to give a speech to my sales team. His talk „Selling like Obama“ was very stimulating as it offered a completely new perspective to what selling can be and has given my team and myself the opportunity to apply new ideas/concept in our sales processes.”

    - Jonas Cosendai, Sales & Marketing Manager, ETHICON Biosurgery, Johnson & Johnson Medical 


    “I have invited Louis several times as a guest speaker to the Hertie School of Governance and my summer schools in the area of political campaigns and consulting. The combination of solid, academic basis, practical experience around the world and his engaging style convinces students and participants at each time.”

    - Prof. Dr. Andrea Römmele, Hertie School of Governance, Berlin


About the book
“How to Overcome the Power of Incumbency in Election Campaigns”
  • "Louis Perron's PhD thesis breaks new ground. In his highly original study, the author analyzes how challengers of incumbents can succeed in getting elected, in spite of the natural advantage enjoyed by incumbents. Guided by a powerful design, Louis Perron compares a successful and an unsuccessful incumbent from the left in four different countries — the US, Germany, Brazil and the Philippines, which correspond to the four existing general campaign styles. The empirical test of the hypotheses is based on an impressive number of interviews with political consultants conducted by the author personally in the four countries under study. The results are presented in a highly accessible way, such that the various campaigns really come alive. Louis Perron's thesis is in many ways highly original and constitutes a major contribution to the comparative study of election campaigns."

    Prof. Dr. Hanspeter Kriesi
    Institute for Political Science, University Zurich

    Center for comparative and international studies(CIS)

    National Center of Competence in Research
    Challenges to Democracy in the 21st century


  • "Anyone considering themselves a political consultant should hastefully move to read “How to overcome the power of incumbency in elections campaigns” by Louis Perron.  It is the best book on political communication I have read in over 10 years. It provides a framework for any political consultant or candidate when considering challenging an incumbent.  The extraordinary item offered by this research is the universality of its findings.  Using examples from the United States, Germany, Brazil, and the Philippines, one begins to see the common denominators needed to communicate an effective call for change.  This book should be required reading for all political campaign management schools.  I have two hopes  : 1) I hope my competitors do NOT read this research and 2) I hope there is a follow up book -  I find myself wanting more."

    Alex Patton
    Ozean Consulting Inc., A Republican Consulting Firm
    Gainesville FL, USA.


  • "How to overcome the power of incumbency in election campaigns" will be part of the standard literature on elections campaigns for years to come. One of Perron's strengths is his ability to describe his findings in a clearly structured and concise, yet engaging and informative manner. Readers new to the topic will gain an excellent overview over the wide range of existing research in the field. Being one of only a few studies to compare election campaigns in settings as diverse as those covered by Perron, its detailed description of the research design used was of particular benefit to my own research. By convincingly bridging campaign research and practice this study contributes to theory building as well as hands- on practical approaches in campaigning, providing new insights for scholars and campaign practitioners alike. Reading this book, I found myself inspired, entertained and educated at the same time.


    Vera Altmeyer
    Associated PhD candidate at the Nordic Institute of
    Asian Studies (NIAS), Copenhagen, Denmark, and
    PhD candidate at the University of Hamburg, Germany.


Testimonials
 “I have worked with Louis for the past two years. During this time he has consistently delivered a highly professional, well-tailored and effective service. He clearly knows his craft and his market, is a pleasure to work with and delivers what he promises.” 
- Andrew Turner, Director, EPPA UK, London